Released to the international market in October 2010, Instagram quickly rose to the ranks and became one of the top social media platforms used worldwide today. The photo and video-sharing social media platform have attracted over 1.4 billion active users due to its minimalistic design, visual aspects, new features, and more. It has been the go-to social media app for celebrities, brands, and people who like to communicate and share visually-pleasing materials with their followers SMM Services.
Initially filled with photos of food, selfies, and others, Instagram has become a channel for entrepreneurs and businesses to promote their brands. Aside from knowing how to fix Instagram 5xx server error, posting and tagging problems, and others, people using the platform for marketing purposes need to be aware of common marketing problems too. This helps them avoid such and make better use of Instagram for effective brand promotion.
A Brief History of Instagram
Founded by Kevin Systrom and Mike Krieger, the duo wanted to develop an application that primarily focused on one thing – photos taken using mobile devices. After studying various photography apps back then, Systrom and Krieger also wanted their app to have social media capabilities. Hence, the duo decided that the app should have photo-sharing, commenting, and liking functions like Facebook.
After fine-tuning the app and improving its photo-sharing capability, Instagram was born with its name derived from the combination of “instant or instant camera” and “telegram.” Meta Platforms, Inc. (formerly known as Facebook Inc.) bought Instagram in April 2012 and since then underwent redesigns, and offered additional support for videos and more.
What Are the Common Marketing Mistakes on Instagram?
As mentioned earlier, the social networking service released new tools that can help drive traffic toward the pages of local and global businesses. If by any chance your business isn’t on Instagram yet, you might be missing out on opportunities. But if you’ve been in it and still struggling to attract and grow audiences, you may have committed some mistakes that affected your marketing strategy on the said platform.
1. Posting images and videos that are poor quality
It’s a big no-no to post poor-quality images on Instagram. After all, it’s a photo-sharing application. Hence, it’s recommended to post photos that are visually pleasing to the eyes and interesting to look at – to attract followers and potential customers.
Many may say that they lack the skills to take photos like a professional, but try to use neutral backgrounds or using natural light when taking selfies or products. You can also take as many images as you like until you’re satisfied with the results. Or better yet, why not take advantage of photo editing apps that you can download?
2. Purchasing followers
If you’ve already asked family, friends, colleagues, and every person you know, then you might be tempted to buy followers. Although it looks good to others viewing your page, it’s a frowned upon practice and is against the community guidelines set by Instagram. Though the consequence may be something as light as removing the followers you purchased, it could also lead to your account being banned temporarily, or worse, for life.
Hence, it’s not worth it. Also, the quantity may look good for now, but it could hurt your engagement rate in the long run. So it’s best to connect and communicate with real people on your page.
3. Not using hashtags properly
One way Instagram users can find your content is through hashtags. If you’ve been publishing but not including hashtags in your posts, you risk not reaching your target audience. If you include hashtags but have been adding too many, it’s a problem as well.
Although you can add as many as 30 hashtags in your post, you should avoid this because your post will look spammy. Fix this by including just the right amount of hashtags and make sure to only use relevant ones to your photo, video, or brand.
4. Not completing your page’s bio
When you first sign-up for an Instagram account, you will also be asked to create a bio. However, some people or brands make the mistake of making it too long or boring. As a user yourself, you want to read something simply because you will get to know about the company through their posts anyway.
But because of this, some leave it out or incomplete rather than say something concise and interesting. You can still go back to this portion and update your brand’s bio. Or, you can also opt to copy and paste your shop’s link to redirect the audience to your product page.
5. The content you’re publishing is boring
Whether you’re new to Instagram or have been using it for a long time, one mistake you could be doing is posting boring content. While the competition is fierce in this social media platform, you still have a chance of catching the attention of people worldwide through engaging content. Take a look at your images and see if they’re repetitive and boring.
If they are, keep your audience engaged by trying out a variety of content to share on your page. Share photos, reels, or videos and see what engages your audiences more.
6. Not double-checking your posts for spelling or grammar errors
Although Instagram is a photo and video sharing platform, it doesn’t mean you should be careless with the accompanying caption. As much as people want to scroll through picture-perfect posts, they also take the time to read the captions. And if you’ve been consistent with posting captions with spelling or grammar mistakes, that can say a lot about your personal or business brand. Hit that “post” button only after checking the caption several times.
In the age of the Internet, businesses should take advantage of using these social media platforms to promote their brand, products, and services. Use these platforms right, and you can reach your target audience in no time. But make these mistakes and more, and you could end up driving them away from your business.
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