Whether you are a small business owner looking to build a website for the first time or a web design professional who wants to stay up-to-date on the latest trends, it is essential to separate fact from fiction when it comes to web design.
With that in mind, let’s bust 9 common myths about web design.
Myth #1: A Website Has to be Flashy to be Effective
The fact is that simplicity is key. A study by Adobe found that 38% of visitors will stop engaging with a website if the layout or content is unattractive. And when we say unattractive, many people jump to conclude the lack of flashy elements. Though, the truth is different from it.
It’s a misunderstanding that extra features mean extra engagement for your website. Your website should be easy on the eyes and easier to navigate; too much clutter will only turn potential customers away.
Myth #2: You Need to Spend a lot of Money to Have a Good Website
There are indeed some expensive web design tools, but you do not necessarily need to break the bank to have a well-designed website. Plenty of free (and low-cost) tools can help you create a beautiful site on a budget.
Website-building platforms like WordPress and web templates like Themeforest have made web designing a notch easier. Even someone with zero coding knowledge can create beautiful and functional websites with these resources.
However, if you need a customised website, you have to hire a professional for the job. And there are plenty of web designers offering services at different price ranges. All you need is good research.
Myth #3: Once Your Website is Live, You are Done
Your work does not end once your website goes live; in fact, it is just the beginning. Your site will need to be regularly updated with fresh content to keep visitors coming back. Besides, you will need to track your site for broken links, 404 errors, and other issues that can crop up from time to time.
Myth #4: Mobile-friendliness is an Optional Feature
More people than ever are accessing the internet from their smartphones and tablets, which means it’s more necessary than ever to have a mobile-friendly website.
Google has even started penalising websites not optimised for mobile devices in its search results. If you want your site to rank high in Google’s search results, you must make sure it is mobile-friendly. Otherwise, it is going to be a massive setback for your brand.
Myth #5: Your Website Automatically Attracts Customers
People have familiarised themselves with web design today. So, they know a lot of things about it. But, it is surprising that many of them still believe that they will attract customers as soon as their website goes live.
However, it is only the first 50% of it. Your web design still needs to go a long way. It takes a lot of effort, expertise, and resources to draw visitors to the website. To do that, you must concentrate on SEO (search engine optimisation), sponsored advertisements, guest posts, and video commercials.
Once you get going, you will learn along the way—which tactics are working and which are not for your website. You can either do it yourself or hire professionals to do it for you. Either way, it takes a lot more than you think!
Myth #6: Websites are Only for Online Businesses
As much as the web design industry is booming now, people still believe that websites are only for online businesses. It is certainly important for virtual businesses, but it is no less important for offline ones.
Because of this fallacy, many businesses have no online presence whatsoever, thus losing stakes in the competition. The truth is people are looking for you online, whether you own a virtual business or an offline retail store. Did you not also Google search like “Web design Perth” or “plumber near me”?
People always look for nearby businesses and find out more about them using apps like Google Maps. Even though some small-business owners might be able to get away without a website, if their rivals are online, not having a website will eventually affect sales.
This is precisely why you need an excellent online presence!
Myth #7: You Don’t Need a Website Audit
A website audit is a thorough analysis of your layout and content that will reveal whether you are interacting effectively and efficiently with your target markets.
A website audit will help reveal weak points and enhance the usability of your website and mobile app. As a result, more leads and improved conversions will be achieved. But to carry out a perfect web audit, a trained eye is necessary to create quality websites and mobile applications.
The success of your business depends heavily on the design of your website in today’s internet-driven culture.
Myth #8: One Website Can’t Speak to Multiple Target Audiences
Businesses often cater to more than one section of the audience, such as children and women. And there may indeed be differences in technological literacy and aesthetic preferences across generations and socioeconomic groups. However, your website design can still be appealing to a wide range of users.
Find the places where each of your target audience’s tastes overlaps and design accordingly. Remember to work smarter, not harder, to interact with them.
Myth #9: Design Matters More than Content
Astonishingly many people focus more on the design than the content. First of all, both are super important for your website. However, if you have to pick one, go for the content because even with the most creative design, if your website lacks proper information, the visitor will bounce back in no time.
The primary purpose of creating a website is to inform the audience about your product. So make sure your website provides your core message as swiftly and efficiently as possible.
Your focal points are who are you? What do you do? And why would a user want to work with you?
Conclusion:
These are some common myths about web design circulating throughout the industry. But now that you know the truth behind these myths, you can avoid falling into these traps.
Keep these facts in mind as you progress with your project, and you will be sure to create a beautiful, effective website that meets all your goals—no matter the budget. Besides, you can also get in touch with Make My Website for your web design in Adelaide.
Because, at the end of the day, a professional is a professional!