When you’re creating content for your website, it’s important to make sure that you are targeting the right audience and hitting on topics that will resonate with them. If you’re not sure how to find those topics, don’t worry – we’ve got you covered. Don’t waste your time creating content that isn’t interesting to your audience – follow the advice in this guide and get guidance from an SEO agency when required.
Common Customer Questions
One of the best ways to come up with topics that will resonate with your audience is to think about the questions they commonly ask. If you’re not sure what those are, take a look at your customer service logs or FAQ section. You can also reach out to customers directly and ask them what topics they would like to see covered in an article series.
When performing this research, you might notice that a couple of questions come up more frequently than others. These are usually good candidates for topics that will resonate with your audience because they’re already interested in learning more.
Engage in Discussions
What’s more, you can also participate in online discussions related to your industry. This is a great way to get a pulse on what people are talking about and the kinds of questions they’re asking. You can even post a question yourself and see what kinds of responses you get.
For example, Reddit is a brilliant platform for finding out what people are talking about. There are subreddits (sections) for just about everything, so you’re bound to find one related to your industry. You can also check out online forums related to your industry; these are ideal because people tend to be more open and honest in forums than they are in other places online.
Look at Competing Content
We should preface this one by saying that it’s not an invitation to copy other people’s content. But looking at what kinds of content is already out there can give you some ideas for topics that will resonate with your audience. What are your competitors writing about? What seems to be resonating with their audience? You can also look at content from non-competitors in your industry; what topics are they writing about that are getting a lot of attention?
Keep an Eye on the News
What’s happening in the world that your audience might be interested in? Is there a new development in your industry that you can write about? Keeping an eye on the news will help you come up with article ideas that are timely and relevant to your audience. By following this approach, you will be seen as a market leader and trusted source of information.
Do Some Keyword Research
What keywords are people searching for that you can write about? You can use a tool like Google AdWords Keyword Planner to find out. This will give you an idea of the kind of topics that are being widely searched for. You can then create content that addresses these needs and answer the questions that your audience is asking.
Look at Trending Topics
Finally, social media can be a wonderful way to see what topics are trending. You can use platforms like Twitter and Google+ to see what people are talking about. This can give you some ideas for articles that will be popular with your audience – not only topics that draw large numbers but that also get conversations started.
By following these simple tips, you can easily come up with topics for your articles that will resonate with your audience. Keep these ideas in mind the next time you sit down to write and see just how easy it is!
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