Every business owner desires to have a substantial social media following. The larger the following, the higher your chance of advertising to more people and converting them into new customers.
If it were up to you, you would have thousands of followers who are also dedicated customers. However, it is not always easy to build a sizable social media following for B2Bs.
You may approach this digitally in a variety of ways. But not every technique is successful for all companies, and there are strategies that do better than others.
Getting Started
If you want to be successful in creating a solid social media presence, it is a brilliant idea to try multiple approaches. Custom packaging is one of the proven ways that can build a strong social media community around your products and brand, if done by a professional printing company.
If you don’t have the budget, Canva is an excellent way to create initial packaging design studies. Make sure to create print-ready designs that can be used by printers.
This post will give you tips on how to persuade customers to join your social media groups and grow to love your brand. You will know how to accomplish your social media following objectives.
How Packaging Will Help You Boost Your Social Media Following
It is true that packaging indeed influences your social media following. But where and how do you start? We will give you some of the most effective packaging strategies below.
Not all strategies will be applicable and work for your business, so you need to sit down with your team and find one that does. For example, a detailed, AR brand story-driven custom coffee packaging strategy may work for custom cannabis packaging as well, but QR codes might be better with a graffiti-style hot sauce packaging.
In fact, if you do it well, you might be able to convert some of those followers from casual observers to ardent supporters of your brand and items.
1. Augmented reality packaging
Leveraging augmented reality apps in conjunction with your actual packaging is one of the most remarkable strategies for encouraging more customers to join your brand’s social media sites. Augmented reality isn’t only a tool for large corporations; anybody can use it to increase their social media following.
You may potentially achieve substantial revenue increase through the magic of augmented reality packaging by utilizing augmented reality technology to encourage engaging interactions with your customers!
2. QR code on the packaging
QR codes are now more popular than they were in 2010 when they became known. Their usage has skyrocketed as a result of big enterprises and the restaurant sector as a whole going down for months at a time.
2020 is the year that saw QR codes finally enter the mainstream to the level that they have today. We can say that the COVID-19 pandemic pushed the growth in the usage of these codes.
In 2020 alone, customers scanned a total of 11 million QR codes found on posters, products, menus, etc.
Since they have proved to be a great way to develop digitally interactive customer experiences, many companies have embraced the use of QR codes. Don’t be left behind!
3. Video screen on packaging
Only a few companies have integrated into the packaging. But there are more ways to combine video with packaging materials to create unforgettable, interactive experiences.
Some companies are printing QR codes that lead to unboxing videos and other content that draws in customers.
4. Social media logos
You may want to print many things on your packaging, but you need to choose the most important. It is essential to let your customers know the social media platforms they can find you on, and URLs could be too long to fit on your packaging.
Simply printing the logo of the respective social media site is enough since they already know the sites by their icons. However, it is also critical to understand the rules and regulations that govern printing the emblems.
Over to You
Seek the service of professional packaging designers and printers for packaging that strengthens your social media presence.
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