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How to Improve Instagram Post Engagement: 4 Pro Tips

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Engagement refers to the degree of involvement of your followers. It involves the way they interact with your posts, videos and stories. A high engagement means that not only does your audience genuinely interact with your posts but also means that your posts are of high quality. 

Watching over your Instagram engagement rate helps you gain insight into whether your social marketing efforts are paying off and also helps you build a clear image of your target audience and their needs.

The only measure of Instagram engagement is your instagram followers or increased instagram likes but there are various metrics that determine your engagement rate too. A lot of followers or likes do not indicate a high engagement rate. The part you are supposed to focus on is building a community that will constantly engage with your content, not just one-time engagement.

The metrics associated with Instagram engagement are:

1. Likes

2. Comments

3. Shares

4. Saves

5. DMs

6. Link clicks/ Swipe ups

7. Stories sticker interactions

8. Mentions

9. Use of hashtags

It is important to constantly check on your engagement rates purely for two reasons:

Firstly, it is the biggest indicator of how much of your target audience is truly interacting with your posts. The more people relate to your posts, the higher your engagement and as a result, your account will get noticed a lot more. It is a direct result of your social media marketing results. 

It helps you refine your efforts more in order to produce better outputs. Secondly, a good engagement rate alerts the Instagram algorithm. It enables the algorithm to rank your account in the search results and according to your audience’s feed and interaction, the algorithm will put your posts at the top of their pages. 

Instagram tends to put the accounts that are interacted with the most, at the top of its users’ feeds, thus, a good engagement rate will ensure that you’re always at the top of people’s feeds and constantly get a good engagement rate.

Some great tips to increase engagement are as follows:

1. Content Type Experiments

It is necessary to keep posting different kinds of content every time that you do post. With Instagram’s large user base, the various kinds of preferences are a given. Content on Instagram can be shared in the form of photos, videos, reels, IGTV, and stories. Hence, the variety in formats allows you to see which kind of posts attracts the most interaction and this then makes your work easier.

2. Likes and more

You need to keep in mind that likes are not the only important metric of engagement, especially in recent times, the value of likes as a metric has gone down significantly. The most important measures are shares and saves. These features not only tell you who cares about your content but also tell the Instagram algorithm thus ensuring to pull up your posts on your viewers’ feeds more often.

3. Conversational Posting

It is very important to engage your audience in conversations through your posts. This could be done by posing questions in your posts’ captions or by adding a call to action (CTA) in it. This is a great way to break the ice between you and your audience while also helping boost engagement on their side. You have to make sure that you respond back to these comments and DMs so the conversation remains two-way. People feel more connected and seen when they see their responses and questions get the attention it deserves. This, in turn, promotes loyalty and increases engagement.

4. Consistency is key

Play around with your schedule and figure out which times are best to post. Certain times bring more engagement than others and figuring these timings out is vital. It is highly important to be consistent with your posts as the algorithm favors active users. 

Consistency in posting means that Instagram will keep pulling up your content on your viewers’ feeds. With consistent posting, you not only bring attention to your page but you also keep your content in the minds of your viewers, thus boosting your brand and image. 

Regardless of all of this, what’s most important is what your audience needs. None of this will matter unless the content you post is something your audience actually wants to interact with. 

Giving your audience or customers what they want keeps them coming back and as a result, this increases your page’s engagement. Use every tool, method, and technique that you can get your hands on to make this whole process easier. With enough time and patience, your page’s engagement is sure to reach the stars!

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