If you’ve been wondering whether you should hire an SEO expert (and specifically a local SEO expert) to help make your business more visible, it’s time to decide – and the answer you’re looking for is that you should hire an expert. After all, without an expert to help you, you’ll have to do it all by yourself, which is time-consuming and difficult, and could result not just in no positive change but a negative change. If you’re still not sure whether now is the right time to get help with your SEO, read on to discover why it actually might be.
You’re Not on the First Page of Google
The main reason for investing in good local SEO with an expert company like YEAH! Local is to get to the top of the Google page rankings. If you can do this, people will notice you more, and they will click through to your website more. The more traffic you can get to your website, the more people will buy from you, and so your business will grow. It makes a lot of sense, but getting into that top spot of the search engine results is not easy, and it won’t happen just because you want it to or because you have a good product.
It will happen with a good SEO campaign, however. That means your SEO has to follow all the rules, be exact, and offer customers something in return for clicking through to your site. If you’re not ranking highly on Google and you want to (something all business owners should do), you’ll need expert help in the form of a local SEO company.
You Don’t Update Your Content
Did you know that one of the ways to ensure your SEO marketing works is to keep updating the content on your website with relevant copy that includes keywords, links, images, and more? This is why it’s so important to have a blog because regularly updating your blog means you can meet all the SEO content criteria in a simple way – you don’t have to keep changing product descriptions or other elements, which can confuse visitors rather than impress them.
Of course, updating the content on your website is a task that can easily be forgotten about when you have a lot of other things to do, especially when you realize you need to research keywords and information before you can even start writing. By engaging a good SEO company that also provides web copy, you don’t have to concern yourself with this, and you can leave it to them to ensure your content is updated with the right information.
You’re Not Using ‘Near Me’ Searches
Have you ever searched online and added the words ‘near me’ to the end of your query? It’s highly likely you have, and even if you haven’t, many other people do. They don’t want to get results that they can’t use because the store, restaurant, or service is in a different town or even state. By adding ‘near me’, potential customers can narrow down their search and ensure the results are more relevant.
Is your content optimized for ‘near me’ searches? If not, this is something you’ll need to put in place sooner rather than later, as you might be missing out on customers who don’t know you are close by. Equally, you might be slipping down in the results pages because although you are being seen, no one is clicking through because you’re not in the right area (Google will penalize you for low engagement). This is where local SEO is crucial; make sure your content contains information about where you work, and your leads will be much more relevant.
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