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How to promote a video on YouTube

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No one has exact data on how YouTube’s algorithms work, since hosting is limited to general formulations about this – “make quality content that your audience may be interested in.” Therefore, to promote a video on YouTube, increase the number of views and subscribers on the channel, use an integrated approach.

In this article, we will describe the most common and effective methods of video promotion. We will tell you how to get the first thousand views and subscribers. If you have your own channel and you are promoting it, then this article will be useful to you.

Free promotion options:

SEO optimization of the video

The first step in promoting a video is its optimization. Correctly filled metadata: title, tags and description of the video. There must be keywords – phrases that YouTube users enter when they search for content.

There are high, medium and low frequencies. The higher the frequency of the word, the more difficult it is to promote the video on it, and the higher the return. The first type of keys is used to optimize videos by popular channels, if you are new to YouTube, then most of your semantic core should be medium and low frequency queries, and only 2-3 high-frequency ones. Take a look at the search results and see for yourself that search engines rank video content well.

In addition, you can use the statistics of Google queries. To do this, visit the Google Trends service, enter a word and select a time period. There you can compare several keys to see which one is better to use. The downside is that the data is relative and this service can be used as a supplement.

Post Shorts

Shorts are the same Tik-Tok, only inside YouTube. For placement, you can create separate videos or simply cut the best moments from the main videos.

The advantage of Shorts is that they work exclusively on a recommendation system, which means that you can use them to attract subscribers for free. Already now there are channels in which all content is Shorts.

In addition, while the well-known social network is blocked, and Tik-Tok has limited the publication of videos, more audiences are switching to Shorts, which can subscribe to your channel.

Another way to promote is to sow links to a YouTube video on social networks. Search for groups on your topics and offer videos through the “Submit News” button. You need to write a small teaser for the video in order to increase your chances of publishing content.

In most cases, such posts will be rejected, especially in large communities. You can also do it differently – write in private messages to people who are responsible for advertising. Tell us about yourself, that you make interesting content and are ready to mention them in your videos. Perhaps you will be offered a publication with a good discount, which will be a great start for you.

But if this method does not work, look for communities with a small number of subscribers and with an open wall. Before posting a video there, you need to make sure that it is not prohibited. Scroll through the wall and if you see that there are a lot of videos on it and they are not deleted, then you can safely publish your video. But if there is only group news, then you should ask the administrator for permission to publish your content, describing that the information will be useful to their subscribers, since you have one target audience. Here in the group there are almost 20,000 subscribers and it is allowed to post videos. If you still need a budget to promote your channel, you can quickly earn money by playing in the casino at https://nationalcasino.com/en_nz/casino/slots.

Call for activity

Think over the scenario of each video and encourage viewers to be active: like, comment, subscribe and share the video on social networks. All this is necessary for greater retention of the audience and good ranking.

If YouTube sees that your channel is being subscribed to after watching a certain video or during it, then the system will understand that the video is of high quality and will start promoting it. You can conduct polls and ask viewers to leave their opinions in the comments. Responding to every comment helps promote your content. In addition, put your videos in the end screens and invite viewers to watch your other videos.

Use your resources

Like your video, share it on all social networks. If you have a website, even with low traffic, post a new video on it and put a link to the channel.

In addition to distributing the video to groups, you need to pin it on your personal page and ask your friends to repost it. In the early stages, this will greatly help you in promotion. But you need to do this immediately after posting the video on YouTube, since it is important how many views the video will gain in the first 60 minutes and 48 hours. If you don’t have your own blog yet, experienced YouTubers advise you to start one – it’s easier than ever to do it on the WordPress site.

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