Marketing on social media is challenging. Making sure that this message reaches the users who interact with your business is just as important as creating the ideal messaging to draw in your target audience. Although companies frequently choose Facebook as their main social media outlet, there may be better options.
In fact, LinkedIn advertising has several distinctive benefits that set it apart from the competition. Depending on your marketing and commercial objectives, it might be the ideal channel to support your company’s growth and customer acquisition.
1. Use Industry-Specific Variables to Narrow Your Targeting
It’s crucial to target chances on the chosen channel. For instance, Facebook takes pleasure in its interest- and behavior-based criteria. When it comes to factors unique to the industry, it needs to catch up to its more competent rival. LinkedIn enables you to target your adverts based on factors like:
- Job title
- Job Function
- Company name
- Company size
LinkedIn is an excellent fit for businesses seeking business clients because of these targeting options. However, consumer-based goods and services can also profit from the chances offered by LinkedIn’s focused targeting.
2. Unique Advertising Types
The most popular ad types will be recognizable if you are already running social media advertisements. Like its rivals, LinkedIn allows advertisers to use sponsored posts and sidebar advertisements to increase exposure, clicks, and conversions. The options, though, aren’t limited to that.
For example, the network also provides Sponsored InMail, which integrates with its internal message system.
These email-like messages’ open and click-through rates have outperformed regular emails, demonstrating their great success.
The ability to produce conversions without initially directing your audience to your website is another relatively new potential provided by lead ads.
3. Take Advantage of Lead-Nurturing Opportunities
Creating awareness and leads is the primary goal of most social media marketing. With careful nurturing, the business might tell them that becoming customers or clients genuinely interests them. Lead nurturing has typically been restricted to email messages. It can be more with LinkedIn.
4. Speak to a More Business-Savvy Audience
LinkedIn’s audience is probably the most well-known distinction among social networks. The network’s users tend to be wealthier, more educated, and older than those on practically every other platform. Combining all these characteristics creates a picture of a businessperson in their early 30s with a college degree.
5. Increase Your Conversion Rates
Finally, a simple advantage of linkedIn advertising is that you can improve conversion rates if you use it properly. This benefit is already hinted at in several of the benefits mentioned above; lead advertising reduces some of the processes your audience must do to convert into a buyer.
A marketing campaign launch on a network like LinkedIn is a difficult task. But if you do it well, you unlock the door to great success, especially if you’re trying to attract a more specialized audience with inventive ad formats. You might require assistance if LinkedIn or social media marketing are new to you.