Snacking is becoming more popular, and there is an increasing demand for healthy snack options. Many consumers, particularly millennials, are looking for convenient and healthy snack options.
As a result, packaging design that appeals to both of these preferences is becoming more popular. Some of the up-and-coming packaging design trends for snacks include designs that emphasize the health benefits of the snack and designs that make the snack easy to take on the go.
Let’s see what you need to know to keep up!
TIP 1: Think portion control
Consumers are becoming increasingly busy and are looking for packaging options that allow them to consume products in small portions throughout the day. One trend that has emerged in response to this is the use of multipacks with individually wrapped snacks.
This type of packaging allows consumers to take a snack with them on the go and eat it whenever they have a chance. This type of packaging is particularly popular for snacks like jerky, nuts, and dried fruit.
Additionally, consumers are also becoming more interested in snack brands that offer smaller portion sizes of traditional products. This allows them to enjoy their favorite snack without consuming too many calories or too much sugar.
To cater to this trend, many brands are now offering mini versions of their popular products, such as mini candy bars or bite-sized cookies. This type of packaging is also popular for sharing and gifting purposes. Overall, packaging that allows for convenience and portion control is becoming increasingly popular among consumers.
TIP 2: Consider going organic!
Now more than ever, consumers are wary of what they eat. Consider manufacturing snacks with all-natural ingredients.
Packaging designers should also make sure that the packaging design clearly communicates any important information about the product, such as nutritional information and ingredient lists. This can be done through the use of bold and easy-to-read text, as well as through the use of clear, simple design elements.
Also, the use of imagery such as natural and organic elements and earthy colors in the design can help communicate the product’s naturalness. Overall, the key is to make sure that the packaging design is clear, easy to understand, and emphasizes the health benefits of the product.
TIP 3: Resealable packaging
Stand-up pouches are becoming an increasingly popular packaging format in the snack industry due to their portability and freshness-preserving properties. These pouches are designed to stand upright, making them easy to grab and go for busy consumers on the move.
They also come with excellent barrier properties to keep the snacks fresh for longer. The addition of a resealable zip lock feature also allows consumers to easily seal the pouch after opening it and keep the snack fresh for later consumption.
Stand-up pouches also offer endless creative opportunities for snack packaging designers looking to stand out. The shape and design of the pouch can be customized to fit the brand and product, and designers can use color, graphics, and typography to make the packaging eye-catching and appealing to consumers.
Additionally, the size and shape of the pouch can be tailored to the size and shape of the product, making it easy to handle and easy to store. Stand-up pouches are becoming a popular choice in the snack industry as they provide convenience, freshness, and design opportunities.
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