More and more research on optimal posting times has been published recently. And although I agree that it’s important to know when it’s best to post, I’m beginning to think that it’s not worth relying on research on the subject.
The optimal time to publish based on research could hurt your marketing efforts if you base your decisions on inaccurate information.
What should you do to get Instagram 5000 reels views free instead? Read on to discover!
When to publish on social media
The social media landscape is evolving to accommodate users’ interests and preferences. After years as a platform for mass communication, social media is transitioning into a more intimate space for direct interaction between users.
To provide your brand’s fans with a more customized experience, tailor your social media posts to how they use these platforms. When you get it right, more people will notice your social media postings and interact with them.
The best Instagram posting time
When creating a new social media presence, it’s best, to begin with educated assumptions.
The method we’ll go through in the following is based on your prior comments. Even if this is your first job in social media management, a company that has already established an online presence will likely have some data you can use.
Don’t stress out if you’re creating a new social media presence. The first step is to make some educated predictions. Consider when your target demographic will likely be online and ready to engage with your social media content. (Or the more credible research could prove to be of value.)
Some options are as follows:
- At peak commuting hours in the mornings and evenings
- Time for lunch and tea
- Days of the week throughout the workweek and the weekend for business-to-consumer companies
Set a regular posting timetable
At this point, you should put your educated estimates to the test.
You should make a few posts at certain times to verify your assumptions. You may play with the timings over a few weeks using Publisher’s flexible publishing schedule (or more).
Pre-schedule updates for up to a month
Social media postings may be scheduled in bulk for many weeks at once or weekly. How you want to handle it is up to you!
Though not quite scientific, you should have enough data after three to four weeks of blogging to determine when it is ideal to do so.
Review your metrics
After collecting data for a few weeks, you may begin to conclude.
Sort your social media content by a measure of interest to you, such as likes, impressions, or engagement rate, to determine when you should post the most. Examine your top posts to determine if there is a pattern regarding when they were published. Don’t forget to write down the times. At the moment, these are the ideal times for you to publish.
Try new things out
It would be best if you now had a solid grasp of the ups and downs.
Get back into your Publish dashboard and edit your publishing schedule. Keep the effective posting times, eliminate the ineffective ones, and try some new ones.
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