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What Is In A Press Release? A Guide

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A digital marketing strategy comprises emails, social media posts, and possible tactics. Even in a digital-first world, a press release remains one of a brand’s most important marketing methods. Once published, people beyond your target audience will come, and investors will look into it. Any brand or startup can use press releases to spread the word faster. 

Why do you need to learn about press releases? Press releases provide a bridge between audiences, journalists, and influencers who support your brand. In addition, first-time marketers should research thoroughly before writing a press release. The content in the press release must align with the brand’s goals and intentions for good use.  

What Is A Press Release?

A press release is a document that tells newsworthy stories about your company or brand. Journalists, influencers, and media professionals can look into the press release to see if it is worthy of distribution. Once published at various media outlets, it results in more brand exposure. The format of writing a press release varies, and it differs for each brand. For example, a Brander press release can use a format for digital or print media. It all depends on how the company wants to publish its press release.

Writing A Press Release

Writing a press release can start from an idea or angle and go in many directions. Here is a step-by-step guide on how to write a press release.

  • Choose the ideal story angle – Brands must start from the story’s beginning. What is the angle you are looking at? Is it a new product launch? A change in management? Or is it a brand achievement? Press releases need context to understand the written content. Remember the 5Ws: who, what, when, where, and why. You can start the angle by answering these questions.
  • Understand the press release format – The press release follows a strict format. If you do not follow the format, it is not newsworthy enough for journalists to pick up. Start with your leads, check your sources, and cover the needed information. Explain as clearly as possible and reread. For additional context, you can include quotes to include a second point of view. 
  • Write a compelling headline – Once you gather the information, that is when you can write the headline. Ensure that the headline grabs the reader’s attention. Keep it short, so it will be easier to read. 
  • Cover the essential info – The information is the main content of the press release. Look back into the 5Ws and see if it answers the question. Details give the context in the most presentable way. A brief explanation of the headline and event is more than enough.
  • Include contact details – It is important to provide contact details. Place the details at the end of the press release so journalists can contact you. Include the phone number, email address, and brand website at all times.  
  • End with a boilerplate – The boilerplate is a creative way to end the press release with more info about your brand. Along with the contact details, you can attract journalists in a professional manner. 
  • Revise and rewrite – Once everything is in place, revise and rewrite until you get the best output. There might be information you overlooked, which can change the overall message. Ensure that it aligns with your brand’s image and position to lessen risk. 
  • Check your grammar and spelling – Correct any grammar and spelling errors. If left behind, it makes the press release look unprofessional. You can collaborate with the editor to see any mistakes. It is important to review and reread until there is no error in the press release. 

Wrapping Up

A press release is an effective way to advertise your brand further. Writing a press release involves research, writing, and rewriting for the best output. You follow a format and provide context to your brand. Once you catch the reader’s attention, give contact details to collaborate with professionals. Ultimately, the press release is the bridge between brands and consumers. 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. Lately, he has ventured into writing more about press releases and how they can help brands gain more exposure digitally. On his free days, he spends his time indulging in digital and social media marketing books. 

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