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What do you do to get someone’s attention while pitching a product or a service or an idea? Most of us focus on some key points that emphasize the advantages or solutions one might benefit from while using a particular product or service. Even though that’s productive, it hardly helps to get your audience hooked.
In today’s world, people are busy and they do not have the time to hear long pitches. People like to hear stories that are short yet engaging. When you share a meme, you are not only telling a very short story but also tapping into the entertainment angle.
Take a meme if you feel bored
What do you do if you are having a headache? Pop a pill or meditate? We all know the answer to that. Memes are the pills to your boredom. With distinct social media platforms to keep us occupied throughout the day, memes have become a part of everyday routine.
Memes are fun and engaging. Most importantly, they are relatable. Can you recall the number of times you and your bestie bonded over a witty meme?!
These days, everything can be turned into a meme. Be it someone’s funny face on social media or dialogues from a popular sitcom, public speeches, and movies. You can carve out a meme for everything that appears to be out-of-the-ordinary on visual media platforms.
The unhinged likability factor amongst youngsters has not gone unnoticed by entrepreneurs and retailers. That is why they have started resorting to memes to garner more visibility for their products and services.
Meme marketing is the new rage
In the past 3 to 4 years, meme marketing has become a very popular and relevant medium across brands that are trying to establish a younger client base. However, with the rise in the number of internet users each day, it shouldn’t come across as a surprise if you see your father chuckling over a silly meme.
Some traditional marketers suggest that memes are only for fun and do not serve a greater purpose. Present-day content creators and marketers believe otherwise.
As any marketing guru would know, there is no such standard format to introduce a product or scheme. Meme marketers actually believe in the philosophy and try to establish the same through their work.
A sarcasm-packed meme could very well be used to showcase a particular product or a service craftily. A lot of known brands such as Netflix are making the best use of meme marketing. Their memes are relevant and keep the audience hooked.
Branding through memes
In today’s date, a lot of brands are shifting their focus from the traditional forms of content marketing. Meme marketing is one such tactic that is gaining a lot of preference. Why so? Because it is easy to get your buyer’s attention and time.
Several elaborate brand campaigns have failed to achieve what meme marketing has in a short span of time. Needless to say, they are also heavy on the pocket and require a lot of time to generate ROI.
Social media is always flooded with topics that manifest all kinds of temperaments and emotions. This unique way of branding through memes can easily leverage on this specialty and garner more footfall to their product and service pages.
Memes with one and two-liners have performed excellently to create more excitement and anticipation amongst consumers who are awaiting the launch of something new.
Meme Fests and more
Comic con is dated. Meme fests are woke these days. The event is light-hearted and ensures a relaxing approach toward jokes on social media and other kinds of visual media platforms.
People want to laugh together, bond over silly stuff and like-minded humor with each other, and cherish or celebrate something together. Additionally, memes offer them that liberty and experience that the last few generations have craved for so long.
Three reasons why you should make the best of meme marketing
- Popularity factor: Memes have a crazy fan base amongst youngsters, especially the ones active on social media. This is because memes are extremely relevant and keep them entertained. People love forwarding memes to each other for this relevancy factor.
- High Lifespan: A creatively done meme will keep floating around for a long time. If it can make people laugh, it is likely to get shared again and again. This can help a company market its products and services through unique and engaging strategies.
- Cost-Effective: Meme marketing is fairly inexpensive compared to other traditional mediums of marketing. You need creative people in your team who are competent to work around design tools and can create engaging content that suits the visual graphics perfectly.
Real-time meme marketing has dealt with deadpan and sarcasm mostly. The hilarious ad campaigns that you come across every day tend to make a lasting impression on your mind. Even though you do not need a product/service, the memes will make you want to re-think. So easy yet so powerful.