QR codes are ubiquitous in our world today. Every supermarket shelf, restaurant, promotional poster and billboard has a high chance of containing one of these black-and-white patterned squares. Did you know that the QR in QR code stands for quick response? This is because these codes produce lighting-fast brand engagement. Here are a few ways that QR interactive pcr packaging can improve your brand’s connection with consumers.
Increase Consumer Engagement
When you include a QR code on your brand’s packaging, a customer can scan this code on their phone to interact more deeply with your brand. The QR code brings the customer to a web page that can contain anything you choose—more product information, information on the brand’s image, a fun interactive experience and more.
Provide a Bonus Experience
By using QR codes, you can provide a bonus experience to consumers drawn in by your brand’s packaging. This is vital because looking at a package is inherently a limited experience. A consumer browsing in a supermarket or health store may pick up and examine dozens of products over the course of a shopping trip, and so none of those brands are likely to form a lasting impression through packaging alone.
If the consumer scans a QR code on one of those packages, the experience transforms completely. An animated webpage may catch their attention. They might sign up for the company’s mailing list. A game or poignant question might capture their interest. QR codes on packaging allow your brand to design a customized experience.
Lead Customers to New Information
Custom mylar bags can provide a surprising amount of information in a small space. Brand philosophy, ingredients and alternative flavors can all fit on this packaging as quick references. However, there is a natural limit to the information you can place on packaging. If a customer desires more information on how the product is manufactured or what it is, a QR code can lead them to discover this information on your brand’s website.
Build Up Brand Loyalty
Every interaction with a consumer is a golden opportunity to build loyalty to your brand. This loyalty translates to long-term sales success. Using a QR code on your package gives thousands of new opportunities for engagement because it’s open to everyone who purchases or browses your product.
Increase Newsletter and SMS Signups
When a consumer scans a QR code, they’ve made a conscious decision to bring out their phone to engage with your brand. A consumer’s cell phone is the most powerful tool in a modern company’s arsenal for building brand loyalty.
Why? SMS campaigns and email newsletters give your brand the opportunity to exist in a consumer’s social sphere and in their literal pocket. Most people check their phones hundreds of times a day, and now they can see your brand on their device.
Placing QR codes on custom packaging sets your brand apart from others at the store. These versatile codes can even fit on single serve sachet packaging. Allow consumers to discover your brand and build loyalty through QR codes.
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